Hudson Williams has added another achievement under his belt. 

Back in November, the world was officially introduced to the talented actor thanks to Jacob Tierney's critically acclaimed gay hockey romance Heated Rivalry. 

In the series, based on Rachel Reid's book of the same name, Williams plays Shane Hollander, an elite professional hockey player involved in a years-long secret romance with his on-ice rival, Ilya Rosanov, played by Connor Storrie. 

Since Heated Rivalry's premiere, the 25-year-old talent has skyrocketed to international superstardom – resulting in him gracing magazine covers, appearing on The Tonight Show with Jimmy Fallon, presenting at the Golden Globes, carrying the Olympic torch, and more. 

Now, Williams is adding another accomplishment to his growing list.

On 17 February, Balenciaga unveiled its new "Heart and Body" campaign, featuring Canadian talent and other entertainment heavyweights, including Stranger Things' Winona Ryder, Babygirl's Harris Dickinson, and acclaimed singer-songwriter Labrinth.

In addition to modeling the Balenciaga's Fall 2026 collection, the new campaign serves as an official announcement of Williams' new role as brand ambassador or "friend of the house."

In a new chat with GQ, Williams opened up about joining the Balenciaga family led by creative director Pierpaolo Piccioli, describing it as a "great fit."